So, you have an idea for a new product, but aren’t quite sure how to bring it to life? We’ve been there—many times. Our team of product and manufacturing experts has created the perfect process to get you from idea to formulation in five simple steps. And we’ll be by your side to help through each and every moment.

Step 1: Dream BigAs you get started on your formulation project, it’s important not to get into the nitty gritty details too fast, and make sure you get the concept just right so that the formula works how you want it to—for the audience it's intended for. Phase one is for thinking outside the box, and not being held back by parameters. 

Ask yourself high-level questions, like what do you want this product to do? Who is it for? What form does it take?  In this step, you’ll land on what type of product you want. For example, you may know you want to create a body lotion for tweens. Great start! Now let’s get to the hard part.

Step 2: Get SpecificOkay, now that you know what you want to create, it’s time to get more detailed. Your body lotion for tweens sounds great, but how will it be differentiated from the other body lotions for tweens in the market? Will you include a special ingredient—or proprietary combination of ingredients? Will you target a specific effect, like soothing eczema? Or are you simply focused on creating the best body lotions for tweens around?

As you dig through this phase, consider benchmarks in the marketplace. Who is doing a product like this really well? We can take a peek into their formula to get an idea of where to start and why.

Step 3: Think About Standards & Requirements Now you really know what you want your product to be, and how you want it to come to life, but it’s time to bring those parameters back in. If you want to make any claims about your product, it’s important to research efficacy levels of your key ingredients. Similarly, you’ll need to consider best practices for shelf stability, coloration, fragrance, consistency, and more. If you’re not sure how to ensure your product does everything it needs to, we’ve got plenty of experts on hand to help.

Aside from industry standards, you may also want to consider factors like sustainability, clean ingredients, vegan ingredients, and more health-conscious options for your formula. The sooner you consider these factors, the more efficient your process will be once we get into trials and testing.

Step 4: Test & PerfectSo we’ve created our dream product checklist, and now it’s time to put it to work. We’ll create samples for you based on the goal of your product, testing each round to make sure we’re getting things just right. These phases are the right time to make sure that your product is doing what you want it to do—but also that it looks right, feels right, and smells right in its package, and upon application. 

No detail is too small here. We’re after perfection for your product—and we won’t stop short.

Step 5: Quality Control & ManufacturingOnce you’ve settled on your perfect formula, it’s time to move into quality control and testing. If you’d like to do any third party testing for safety and efficacy, now’s the time. And on our side, we’ll do a thorough QA analysis to ensure consistency across the board. 

Then, once we’re 100% sure everything is just right, your formula will move into the manufacturing phase, putting it into mass production to reach the shelves—and your customers—as soon as possible. We know there’s not a minute to waste, so we’ve streamlined our process to make it happen fast.


If you have an idea—no matter how small—and want help bringing it to life, that’s what we’re here for. Simply contact us, and we’ll make it happen. We can’t wait to hear your ideas!